I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society,.
My 2023 year in review
Happy New Year! Today, I'm sending you my annual review.
For the last ten years, I've been sharing my thoughts and reflections in a year-in-review post each year. As a collective, these reviews describe my entire bootstrapping journey, both the breakthroughs and the struggles.
👉 Read my 2023 year in review
Every year, I ask myself: "What am I optimizing my life for?" My current answer is:
In the full post, you can read about what a "good life" means to me personally, plus:
- A framework that's helped me think about how we work at Transistor (my main company).
- A question I've been thinking about for the last few years: what do you do after you've achieved your initial goal of "building a business that works?" What comes next?
- Some personal news.
| Read my full 2023 year in review |
I hope you have an incredible 2024!
Cheers,
Justin Jackson
@mijustin
PS: Did I miss something you're curious about?
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Justin Jackson's SaaS marketing experiments
In 2024, I'm sharing marketing and growth tips for SaaS founders
I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society,.
A lot of people don't know this about me, but in the early 2000s, I owned a snowboard shop in Alberta called the Real Deal. It almost bankrupted me. I just published a video where I tell the whole story: It describes how I emerged from that failure and was (eventually) able to bootstrap a successful SaaS company. It took a few steps to get there! If you're on your own indie SaaS journey and want a sense of what my path looked like, I think you'll dig it this video. (It also has a bunch of my...
The problem with marketing metrics is that most of them are meaningless: How much traffic did we get last month? How many TikTok views? How many clicks did we get from our FB ads? How many YouTube views? What was our email's open rate? Founders spend thousands of dollars on marketing activities that produce clicks, traffic, views, and opens – 99% of which don't matter. In marketing, the only question that matters is, "Which of our efforts are bringing in revenue?" Matt Paulson, founder of...
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