I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society,.
Headed to the USA
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Tomorrow, I'm headed to DC for Podcast Movement. Then, I'm flying to Chicago to spend time with my Transistor co-founder Jon Buda. Finally, I'll be attending Laracon in Dallas. If you will be at Podcast Movement or Laracon, please let me know, and let's try to meet up! Going beyond "B2B SaaS"Before I go, I wanted to share this blog post with you: https://justinjackson.ca/beyond-b2c-b2b The classic thinking in business is that you have to choose to serve either consumers (B2C) or businesses (B2B). In SaaS, folks often recommend you only serve B2B because consumers have many undesirable traits (low churn, low price, high support costs). My post challenges this idea by showing that there is a spectrum of subcategories within B2C and B2B. These include consumers, prosumers, very small businesses, small businesses, medium businesses, large businesses, enterprises, and non-profits. I also point out that in today’s software business, the difference between serving consumers and businesses isn’t as big as it used to be. Many consumers and businesses buy products the same way and even buy the same products. For example, Canva is used by millions of consumers and big businesses. Everyone can sign up and create graphics using the same software. I believe a SaaS can target multiple customers at once across the spectrum—consumers, small businesses, enterprises, and even government—all with the same product. I call this approach B2M (Business to Many).
When I shared drafts with people, some resonated with the thesis, while others disagreed. I'm curious what you think; if you read it, reply and let me know your thoughts: https://justinjackson.ca/beyond-b2c-b2b Cheers, PS: I’ve started a private Telegram group for SaaS founders/marketers doing more than $50k in MRR. The focus is on marketing/sales, and growing revenue. If you'd like to join, let me know. (We already have 18 founders in the group)
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Justin Jackson's SaaS marketing experiments
I'm the co-founder of Transistor.fm (podcast hosting and analytics). I write about SaaS marketing, bootstrapping startups, pursuing a good life, building calm companies, business ethics, and creating a better society,.
I'm headed out on (another!) trip, this time for a wedding. Before I leave, I wanted to send you three things. ------------- Draft: I'm 44, and my brain is getting worse 🧠🔥 I'm working on this draft for a future newsletter/blog post. If you want to read it in its current form and give me feedback/comments, it's here: https://docs.google.com/document/d/15mrg8c3HGKEJyC9tgSwBVuIvWPYUr9Xw0fEkReRH0Fw/edit#heading=h.kgdbinp41iso If you have thoughts, please comment on the Google Doc or reply to my...
Here's a story about how Laravel/Rails might fix the "pipeline problem," giving a new grad real-world SaaS experience and creating a useful tool I've always wanted. Here's what happened... The Pipeline Problem A while back, I tweeted about how Rails and Laravel have a "pipeline problem:" Young devs aren't learning Laravel/Rails in bootcamps or college They're learning JavaScript, React, and Next.js instead This creates a cycle: we want experienced devs but aren't cultivating new talent On the...
I'm back from my two-week trip to the US. I've been meaning to write you an update about my experiences in the podcast industry, hanging out with my co-founder in Chicago, and attending Laracon (the Laravel conference). I have lots of thoughts to share! Unfortunately, it will have to wait because I'm heading to San Francisco tomorrow to watch the Acquired podcast (Transistor customer!) do an arena show at Chase Center, where they'll be interviewing Mark Zuckerberg on stage. 😮 But... I've been...